HOW MARKETERS CAN MAKE THE MOST OF MICROSOFT TEAMS

How Marketers Can Make the Most of Microsoft Teams

As an all-in-one platform, Microsoft Teams offers a wide range of features geared toward making work more manageable. Whether you need a digital boardroom to bounce ideas off your colleagues or improve your project management abilities, Teams gives you the power to meet all of your hybrid work needs in a centralized way.

Some of the key features available through the platform include:

Group Chats

Hold workplace discussions in a highly organized manner. Consider creating private groups to prevent conversations from being disrupted or taken off-topic.

Controls Over Access Rights

Keep content and assets private and secure.

Asset Management Capabilities

Create a single space to share your files and important links with colleagues.

External Access Options

Connect with external clients and partners by inviting them to collaborate on documents or join chats and meetings with your team.

You can also customize your account with helpful app integrations from Teams' digital storefront.

A few popular integrations are:

Monday.com, Trello, and Asana for streamlining project management processes and workflows

Polly for running polls and surveys

Whiteboard for sharing and brainstorming thoughts and ideas visually

Karma for growing workplace morale

Planner for organizing and keeping track of tasks

One of the dangers of remote work is that the line between personal and work life can blur, especially in meetings, which can contribute to employee burnout. In order to overcome this challenge, it is essential for marketing managers to introduce ways for their teams to reduce screen fatigue and improve their overall mental health.

With Microsoft Teams’ Together Mode, managers can help people feel more connected to each other and engaged by putting them in a shared, virtual room using AI technology. This mode masks the lack of eye contact team members typically have during video calls, creating the illusion that people are looking at each other and connecting as their eyes move around their screens.

Using this feature, marketing managers can make screen time feel less exhausting, strengthen the mental distinction between personal and professional life and facilitate a happier, more focused team.

Get more information on how humans respond to Together Mode in this podcast episode of Innovation Heroes.

An Alternative Social Media Management Tool

Are you in need of a dedicated tool to manage social media campaigns and activity?

Microsoft Teams is a useful resource for strengthening social media management processes. Not only can you form relevant discussions, but you can also add related documents and assets into a dedicated social media channel to help your team stay organized. That way, you’ll be well-positioned to conduct monthly meetings, manage social requests and report on progress with confidence.

Rich Content Marketing Collaboration Opportunities

The days of reading through feedback from 17 emails in a chain for one blog post are over.

Microsoft Teams reinforces content collaboration in a consistent manner across the entire marketing department. The platform enables you to host, share and collaborate on marketing assets with your colleagues in one highly organized place.

For instance, if you are running a podcast, you can use Teams to collaborate on the file of the script with producers, external writers and the rest of your marketing team in real time. As a result, you can deliver live feedback and make content edits as needed to ensure every show is successful.

Campaign Organization in the Library

Marketers can create a content library on Teams for their campaigns, where users can share and hand off documents within a specific channel. Since staff and third parties can collaborate on these assets together, campaign libraries are ideal for perfecting your campaign processes.